Welcome to Applied Fitness Concepts.

I’m Doug, and I started this site as a place to talk shop on the topics of training and nutrition.

As a husband and father with a full time career outside the fitness industry, I know how difficult it can be to balance your health and fitness goals with a million other competing priorities.

Fortunately, I’ve spent the last decade in the trenches training, researching, and making tons of mistakes in the process. And while I continue to learn new things every day, these years have allowed me to develop a clear picture of what it really takes to get – and stay – in great shape (spoiler alert: it’s not what most ads and articles would have you believe).

So if you’ve felt lost in a sea of conflicting information, read on. I’ll do my best to break things down and give you practical steps you can apply today to help you reach your fitness goals.